Top 10 Online Shopping Sites in the UK For Clothes

Shop everything from pyjamas and robes to designer clothes at one of the UK's leading department stores. Expect to find brands like Reformation, Rixo and Ganni along with homeware, beauty technology and more.

ASOS has 850+ brands in petite, tall and curvaceous styles. Popular with the masses, Oh Polly stocks two-piece sets and body-con dress styles, while the cult favorite Nasty Gal is a vintage-inspired store that focuses on styles. BooHoo is a fast-fashion behemoth. BooHoo offers a selection of womenswear that is affordable.

ASOS

Founded in 2000, ASOS (which stands for As Seen On Screen) was founded with fashion-conscious shoppers in their twenties in mind. The company initially raised funds by selling cheap replicas of clothes worn by celebrities such as Sienna Miller and Kate Moss. But, after a few years, founders Nick Robertson and Susanne Clarke decided to focus exclusively on clothing, as it would yield the highest profits.

The ASOS website offers a broad selection of sizes and products including maternity and extra size clothing, accessories, shoes, and stationary. It also offers a variety of style guides and #AsSeenOnMe content that provide inspiration. Customers can also create private boards and add items to their wish lists.

ASOS's mobile app offers an effortless shopping experience with saved items synchronized and a quick checkout. The app also displays the status of stock, which helps to avoid disappointment when items are out of availability. This is a great illustration of how retailers can make use of e-commerce technology to improve customer engagement and increase brand loyalty.

George at ASDA

Established in 1989, George is Asda's fashion brand that offers clothes for women, men, and kids. The brand offers a variety of affordable and ethically-sourced clothing. Customers can purchase clothing on the internet, in more than 500 Asda shops, and on the George website.

The new collection is a part of the 'quiet luxury' trend, featuring pieces crafted from cotton, silk, and linen blends. The line includes slouchy suiting and ribbed knit separates and printed co-ords. Prices start at 12 pounds (Daycare Cot For Toddlers an 100 percent Supima Cotton T-shirt) and go up to 77 pounds (for complete suits).

As a retailer that sells fast-fashion, ASDA George creates new store planograms and directives "generally every six weeks". Visual Retailing's retail software to modernize and ensure the future-proofing of its planning process. It is now able to send visual merchandising designs and briefs with unbeatable speed efficiency, efficacy, and simplicity. StyleShoots, a multi-purpose photography machine, takes garments off the background and then uploads them into Visual Retailing for immediate use in VM Layouts. This aids in enhancing merchandising compliance and ensure that all its stores are provided with the identical information.

Debenhams

Debenhams is one of the most storied department store chains, which has a broad selection of clothing and other items. It offers a wide range of brands, and there are regular discounts and sales. In addition, the company offers a variety of options to help customers find what they're searching for.

The store was founded in London in 1778, as a drapers' shop. Through the years, it expanded into a large department chain of stores with a global presence. It is a top retailer of fashion and is known for its exclusive designer brands and clothing. It has a significant online presence.

Debenhams has continued to operate its online business despite a few stores closing during the COVID-19 Pandemic. Boohoo Group purchased the company's websites and brand for a sum of PS55 million. This transaction demonstrates the growing power shift from retailers who are weighed down by brick and mortar investments to their more nimble online counterparts. This trend is expected to continue as physical store sales continue to decline.

Topshop

Topshop is an online fashion retailer. It sells clothing for men and women, as well as accessories. It has different lines including Boutique, Collections and Style. The company also provides a styling service that will suggest clothing according to the person's personality and style. This is a fantastic feature for fashion-conscious or those who aren't sure.

In the past, a trip to the London's Oxford Street was a teenage girl pilgrimage equivalent of visiting Lourdes, with the flagship store's cavernous interior full of makeup, shoes, Infant Sleepsack Swaddle and clothes to discover as you walked its escalators mirrored to the beat of thumping house music. However, the company's fortunes have shifted to the negative and it now appears like the entire Arcadia group comprising Topshop, Dorothy Perkins and Boohoo - could be on the verge of collapse (Yahoo Finance 2012).

What has saved Topshop in the past was its unique selling point as the closest high street shopper was to catwalk fashions however, this was what ultimately killed it. When Asos and Boohoo began offering the same fashions at a lower price, shoppers have stopped coming to the shops in masses.

Misguided

Missguided, a fashion-focused UK website, sells stylish pieces inspired by celebrity style. Its website is feminine and has a the theme of white and pink. It also features a variety of female models and clothing items on its webpage. Customers can get free next-day shipping and a special discount for students on the website.

The site offers a broad selection of products and is targeted towards 16-34 year olds. The brand is a competitor of Boohoo which is a fashion retailer that also sells trendy clothing to the same target audience. Its website displays large headings and images of clothing products. Boohoo allows customers to sign up for their newsletter and receive emails about new products.

The company was established by Nitin Passi, who described the aesthetic of the brand as "Kardashianesque". In 2022, Missguided collapsed into administration and owed millions to its suppliers. The business was saved by Mike Ashley’s Frasers Group which owns House of Fraser, Sports Direct and House of Fraser.

BooHoo

Founded in 2006 by Mahmud Kamani and Carol Kane, Boohoo is an online retailer of fast-fashion based in Manchester. It has customers in more than 100 countries. Its own brand of fashionable clothes is designed and made mostly in the United Kingdom. In addition to its own label the company also sells brands like Pretty Little Thing, Nasty Gal, Miss Pap, and Coast.

The business model of the brand is based on maximising profits by selling to young people looking for trendy and new clothes at a low cost. This group, comprised of those who are younger than the age of 30, represents a massive market segment globally.

Boohoo's employees are offered a range of benefits, including competitive bonus schemes and long-term financial security via pension plans. The company is committed to employee health with gyms on-site as well as free healthcare cash plans, and mental health support. The company is also known for its commitment to size inclusivity with precise size charts that help shoppers find the right fit.

Amazon

Amazon UK is the largest online store in the world. It offers a wide selection of clothes, footwear and accessories. You can also purchase groceries, household items and DIY tools. The site offers a wide range of international brands and product.

Other online stores worth a look include river island for trend led pieces inspired by catwalks and the fashion of celebrities, Mango for affordable yet stylish Spanish clothes that appear much more expensive than they are, and Lavish Alice which is a must-visit for couture inspired designs that can be worn dressed up or dressed down days. The site has names such as Kendall and Kylie Jenner, Gigi Hadid and Eva Longoria as fans of its designs.

Department chain John Lewis is another must-visit for those who love fashion, considering that their selection spans all major categories including electronics and fashion-forward cosmetics. They also offer a great assortment of household items, including unique tea caddies.