It is not necessary that a logo must comprise of something written in it but if you wish to have some phrase or name in it then it better to select the right kind of font and font size. For example, you can't use children's fonts for an insurance company or an older English font for a daycare center. Logo design is all about choosing the right fonts.

You must receive a 100% Satisfaction Guarantee from the company you select to create your logo. They will continue to work on your design until they are completely satisfied. These companies offer unlimited revisions to make sure your logo looks exactly how you want it. So, check and see if the company offers this guarantee or not.

Software is extremely useful when it comes to manipulating text or images. Software won't work for creativity. See, your software will be able to guide you how you can rotate an image or make the text bold, but it won't tell you that what sort of image and font style will be suitable for your particular industry. If you don't know anything about design or brand identity, knowing how to use software is not enough.

Although you may see a lot of logos every day, only a few will stick in your head. Take a look at these logos and notice what makes them memorable. To help you decide what to do with your own logo, you could also look at those of the competition. Also be sure to look into those logos that are more prominent than others because these could also help you in coming up with your own logo design. But, you should be careful not to imitate logos that have been used before, especially if they are from your competition. You should come up with a logo design that is unique from all the rest.

Slogans and Punch-lines: This is another important aspect that should be considered before you start. Ask yourself these questions: What do you want to include in your logo? Should it include a punch line, slogan, or other identifying information? Should it include just the initials of your company's or brand name or the complete name? These questions will help you to determine the potential logo design.

The next step is to visit the website and look at their packages. Different companies will offer different packages, each with different benefits. You might find a package offering one design idea, but another package will offer you three, four, or even more. Logo concepts are basically different ideas/versions of your logo. You can easily choose which one of the many concepts you have in front. You could also ask them if they would revise a particular idea to improve it. After weighing the pros and cons of each package, you can make a decision about which one you want. With multiple concepts, you can easily mix different elements to create the final design.

Logos are a reflection of the company they represent. If technology companies want to be a leader in their industry and highlight their strict business principles, they might opt for a futuristic design. Corporations that prefer to present a friendly image may opt for a lively logo. The design of the logo should not only be about creating a smart design, camer toto but also about displaying the ideals the company stands for.

Pick wisely when it comes to choosing a color. Learn the differences between RGB and CMYK. The first one is great for web and online use, but it's not as good for printing. CMYK is the opposite.