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Web Design For A Successful Online Business
Lenora
05.01 10:08
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If you don't have an alternative logo, which is usually a logotype, you should avoid complicated logos. Some logos with intricate designs are not compatible with embroidery on fabric or other mediums. In such cases, it is a good idea for designers to have an alternative logotype or text-based design.
Logo design software cannot do research for you. They can't analyze your market logo and then decide how your logo should look. You will be the only one using your software, and you will need to use your limited design knowledge in order to create your
brand identity
.
Choose wisely when it comes time for you to pick a color. Know the difference between RGB & CMYK. The first one is great to use online and web,
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but it doesn't translate well into print. CMYK works better in both.
There are some elements you can cut out before you start designing your brand logo. These elements will help keep your design simple, uncomplicated, as well as save you a lot time.
If your logo is consistent with your niche market's interests, it will create a strong bond with clients. Once they start to get closer to your logo, they will be loyal.
Another great idea would be to take a photo of the facility or the surrounding area. You are making more than a statement when you identify your beer to its place of origin. It states, "This beer was brewed here" and this shows the pride that others can take in your beer. The beer is tied to its home when it is associated with a memorable or famous scene in your locality.
This can make your client very happy. Ask for more time, but submit the design by deadline. Promise to submit, let's say, 3 logo design concepts, but submit 4. These little things can make your client very happy. It is always a good idea ask for more time, and to keep extra time in hand. The creation of a logo design takes creativity and may take longer than you think. It is always better to have more time. Plus, you can always make your client happy by delivering it before time.
Sometimes a client may disagree with your ideas and might not like the logo you made for them at all or may reject the direction in which you are aiming. They might go as far as requesting diametrically opposite. First, let them know what you want. Next, show them what you think is a better idea. If you idea has food for thought then is highly probable they will like it and take it up. This is passive persuasion. They will return to you if they require any artwork in the future, knowing the potential of your work.
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